SERVICES
OUR INTEGRATED SUITE OF SERVICES MAXIMIZE RESULTS FOR OUR CLIENTS
Government Relations
An effective government relations program is not a transactional zero-sum game and does not come down to who you know or whether you can land a meeting. The most successful campaigns build an articulate and compelling position based on data, supported by stakeholders, and aligned as best as possible with government priorities.
Public Affairs
Government must consider multiple perspectives during its decision-making process. Your voice is important to government, but yours is only one. Effective government relations goes beyond a one-to-one dialogue between you and decision makers. It builds a broad coalition representative of multiple constituencies who together maximize your potential to influence outcomes.
Digital Mobilization
Most stakeholders nowadays incorporate some digital promotion into their government relations program. They get their messages out to the public through social media, emails, or paid online advertising. ‘Getting your message out’ is only part of the equation. It is of little use if you don’t know who sees your message or how they react.
Polling & Research
Understanding the values and priorities of your customers and stakeholders, while identifying trends that impact your organization, is critical to making sound decisions. It is crucial that your organization is informed by current and accurate data.
“The key to advocacy success is not only how you craft your organization’s position, but ensuring your position is fully understood by those making decisions that impact your organization. It must be presented consistently and persistently. That’s how Fulcrum delivers results for its clients.”
— J. Gary LeRoux, President & CEO, Canadian Paint and Coatings Association