DIGITAL MOBILIZATION

IDENTIFY YOUR ORGANIZATION’S SUPPORTERS.
MOBILIZE THEM TO IMPACT GOVERNMENT DECISIONS.

Most stakeholders nowadays incorporate some digital promotion into their government relations program. They get their messages out to the public through social media, emails, or paid online advertising. ‘Getting your message out’ is only part of the equation. It is of little use if you don’t know who sees your message or how they react.

Many organizations go one step further and track topline metrics such as ‘views’ and ‘likes’, demonstrating the reach of their campaigns. This information is interesting, but it doesn’t guarantee your campaign will impact government decisions.

Fulcrum Advocacy goes beyond promotion to mobilization. We identify who from your target audience are your supporters and we engage them in your government relations efforts. Our digital advocacy campaigns include calls to action that allow individuals to advocate directly to government on your behalf, amplifying your voice. Over time we can build a database of your supporters and their engagement activities that can be mobilized again and again as future issues arise.

Digital Copy
and Creative

We design concise, focused ads that contain specific calls-to-action for your target audiences.

End-to-End Campaign Management

We manage all facets of your mobilization campaign from inception to execution to reporting. Our priority is to oversee each campaign through the lens of cost-containment and maximizing ROI.

Supporter Identification & Mobilization

We go beyond simply pushing out your message to an audience. We identify your supporters within the crowd and mobilize them to advocate for you.

Regular KPI Reporting

Unlike offline channels, digital campaigns allow for KPI monitoring in real time. We keep you regularly updated on the most important metrics of your campaign and make swift and agile adjustments to maximize results.